COCOMELS IMAGE CAROUSEL REDESIGN
Role - Art Director | Client - cocomels | Platform - Amazon
Challenge
The original Amazon carousel relied primarily on standard product photography, packaging shots, and basic informational imagery. While it showcased the product clearly, the listing lacked a cohesive brand story, emotional appeal, and visual excitement. Benefits like dairy-free, organic, and vegan were present but hidden within the packaging, leaving little opportunity to communicate why the product stood out in a crowded confectionery category.
Solution
I reimagined the carousel as a playful, campaign-driven brand experience that balances product education with lifestyle storytelling. By introducing bold graphic design, vibrant color palettes, engaging typography, and real-world lifestyle imagery, the redesign transforms a simple candy listing into an energetic shopping experience that highlights both product benefits and brand personality.
Impact
The redesign transforms the listing from a traditional product catalog into an immersive brand experience. Rather than simply displaying the product, the carousel tells a story about why customers should choose Cocomels through lifestyle moments, playful visuals, and benefit-driven messaging. The result is a stronger brand identity, increased perceived product value, and a more engaging shopping experience designed to improve customer confidence and drive conversions.
What I Led
Creative Direction
Art Direction
Amazon Ecommerce Design Strategy
Visual Storytelling
Information Architecture
Typography & Layout Design
Lifestyle Image Selection
Brand Positioning
Conversion-Focused Content Design
Campaign Concept Development
Art Direction
Amazon Ecommerce Design Strategy
Visual Storytelling
Information Architecture
Typography & Layout Design
Lifestyle Image Selection
Brand Positioning
Conversion-Focused Content Design
Campaign Concept Development
Image Carousel Before
Image Carousel After
Standard Amazon product photography with minimal storytelling
Heavy reliance on pack shots and product documentation
Product benefits communicated primarily through packaging
White backgrounds with repetitive product angles
Limited emotional connection with shoppers
Product presented as simply another candy option
Functional product information with little visual hierarchy
Generic merchandising approach
Vibrant campaign-style creative that immediately captures attention
Dynamic lifestyle imagery that shows the product in everyday moments
Dedicated slides highlighting clean ingredients, low sugar, organic, vegan, and dairy-free benefits
Bold color palettes, playful graphics, and visually engaging compositions
Lifestyle-focused storytelling that creates excitement and brand affinity
Product positioned as a premium better-for-you indulgence
Clear, benefit-driven messaging organized for fast scanning and comprehension
Cohesive brand campaign that blends education, lifestyle, and conversion-focused design
